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SECOND TENERIFE 'GREEN HOMES' CAMPAIGN LAUNCHED

Santa Cruz de Tenerife, Wednesday January 20 2010



From left: Tacoronte mayor Hermógenes Pérez, Güímar mayor Rafael Yanes, Tenerife Cabildo minister for the environment Wladimiro Rodríguez, Los Realejos mayor Oswaldo Amaro and Unit of Environmental Education chief Sonia Rodríguez.


TENERIFE'S provincial government launched its second 'green homes' campaign in the capital on Wednesday.


by JAMES TWEEDIE


The initiative by the Island's Cabildo government will educate families in “environmentally responsible habits” among participating households in their energy, water and transport use and in their “shopping basket.”


It will involve just 75 families – 25 each from the municipalities of Güímar on the south-east coast and Los Realejos and Tacoronte in the north.


But this is an increase on the 2009 campaign, which reached only 12 homes each in La Orotava, Santa Ursula, Candelaria and Adeje.


The programme was officially launched at the Cabildo in the capital Santa Cruz by minister for the environment Wladimiro Rodríguez.


He was joined at the press conference by Güímar mayor Rafael Yanes, Los Realejos mayor Oswaldo Amaro, Tacoronte mayor Hermógenes Pérez, and Unit of Environmental Education chief Sonia Rodríguez.


Ms Rodriguez presented the 'Green Homes Manual' that will be sent to households and made available in electronic form on the internet.


In response to a question from the press, she said that her department would “study” the possibility of translating the electronic edition into other languages for the island's ex-patriot communities.


The booklet, colourfully illustrated with cartoons, promotes the organic, Fairtrade, sustainably- and locally-produced food labels as allowing consumers to make a better choice.


Ms Rodriguez insisted that the plan was in line with national government objectives for the environment.


The three mayors congratulated the Cabildo for the initiative.


Mr Pérez stressed the need to raise awareness of environmental issues.


Mr Yanes said: “We are all conscious of our future,” adding that the island needed to develop a “sustainable economy.”


Mr Amaro said that the scheme, along with eight new renewable energy projects, would “care for the environment and for the world.”

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